Marketing Basics: STP Analysis
A lecture deck converted into a video for preparation, review, or flipped classrooms.
Voice: ElevenLabs Eleven v3 / Rachel
Turn lecture slides into pre-class videos that lead into classroom activities. A café STP example provides an outline, narration, questions with sample answers, and video creation and distribution steps.
Official sources checked:
You can make a pre-class video by adding narration to your lecture slides. Pair it with a question for students to answer, then use their responses in the classroom activity.
This guide uses a marketing lesson to show a slide outline, narration, pre-class questions, and an in-class activity. It also explains how to create the script, audio, and video in SpeechSlide AI and distribute the materials.
For a lesson on segmentation, targeting, and positioning (STP), use the classroom question: “Whom should this café serve, and why would those customers choose it?” The video introduces the terms and the café information students need.
You do not need to turn the entire lecture into a video. Keep problems you want students to solve together for class, and move definitions and background into preparation. Let the explanation determine the video length.
Vanderbilt University’s teaching guide describes first encountering material before class, then using class time for problem-solving and discussion. Here, that principle informs how we pair a video with an assignment.
Reading the responses can reveal confusion between grouping customers and choosing whom to serve. You can explain that distinction at the start of class, then have students propose a direction for the café.
The following is a fictional teaching example created for this article. A café serves commuters seeking takeaway drinks and students looking for a place to sit. It is one minute from the station, has ten seats, and accepts drink preorders. Students use these facts to choose a target audience and a position.
Four slides suit this example. Add the pages your own explanation needs, such as intermediate calculations or a closer look at source material.
| Slide | On screen | What narration adds |
|---|---|---|
| 1. The question | Location, seating, and ordering | Explain the decision students will make in class |
| 2. S: segment | Commuters, students, and their reasons for visiting | Group by needs such as speed or seating, not just age |
| 3. T: target | A commuter-focused option and the café’s resources | Connect proximity and preordering to customers in a hurry |
| 4. P: position | A possible position: an easy pickup before work | Explain the reasoning and introduce the assignment |
Slide three contains “Target: commuters,” “One minute from the station,” and “Preorders available.” The narration explains how those points connect.
Script example: “Why might this café choose commuters as its main audience? Its location and preorder option could suit people picking up a drink before work. Choosing which customer group to serve is called targeting. Students are another possible audience, but that option calls for a different plan for the ten available seats.”
Example instruction: “Draft narration for students new to marketing. Explain the STP terms and connect the café’s conditions to the reasoning behind each choice. Do not add sales figures or research findings that are absent from the slides.” Add any information shown only in diagrams or photographs when editing the draft.
Combine a question that distinguishes the terms with one that asks students to explain their reasoning. Collect answers through your usual LMS or form. These questions and sample answers were created for this article.
Record your own voice when the instructor’s delivery matters, capture the screen or film a demonstration when movement matters, and consider AI narration when you want to draft and read a script from slides. You can combine these methods.
| What you want | Method | What to prepare |
|---|---|---|
| The instructor explaining slides | PowerPoint recording and video export | Slides, a microphone, and a supported PowerPoint version; Windows and Mac workflows differ |
| An operation or experiment | Screen capture or filming | A demonstration setup, recording tools, and any editing needed |
| AI-narrated slides | SpeechSlide AI | A PDF or PowerPoint and supporting explanations; edit the script, generate audio, then create the video |
After uploading your slides, work through the script, audio, and video in that order. You can start by developing the explanation before making a video.
Provide the edited narration as a text document alongside the video. Explain what a visual means, such as “The blue line represents sales,” so students can follow the text without relying on color or position alone.
If you need captions, prepare them using the publishing platform’s caption features or another editing tool. Providing a transcript does not itself add on-screen captions.
For narration in another language, change the script language and align technical terms with the slide labels before generating audio. Edit the source slides as well if their visible text needs translation.
Upload the video within your LMS’s supported file types and size limits, or link to an institution-approved video platform. Set up assignment collection and grading in the LMS.
Example post: “Next class, we will decide whom the café should serve. Watch the STP video and answer questions 1 and 2 by 6 p.m. the day before class. In class, your group will develop an alternative for students.” Adapt the deadline and question numbers to your course.
Before distributing it, test access with student-level permissions. Use the answers to inform your teaching rather than treating a video access record as proof of understanding.
Keep the source slides, script, MP4, and questions under the same unit name so you can find what needs updating. If the café’s conditions change, update the sample answers as well as the narration.
For script-only changes, save the edits, regenerate the affected audio, then recreate the video. For changes to slide content or count, upload the revised file to a new project. Replace the video at the distribution destination as well.
As checked on October 5, 2026, the free plan allows 2 projects per month, 8 slides per project, 40 slide generations each for scripts and audio, and 4 videos per month. Videos include a watermark.
Standard costs JPY 2,200 per month including tax, with 10 projects per month, 20 slides per project, 500 slide generations each for scripts and audio, and 30 videos per month without a watermark. Compare it and other plans against your slide count and the generation allowance needed for creation and revisions.
Just upload your slides to get a narrated presentation video like this one.
A lecture deck converted into a video for preparation, review, or flipped classrooms.
Voice: ElevenLabs Eleven v3 / Rachel
Create conference videos, lecture videos, and review materials for universities, research, and education.
View Education and Research Use CasesYes. The free plan lets you create up to 2 projects and 4 videos per month. No credit card required.
PDF and PowerPoint (PPT/PPTX) files are supported. Upload the slides you already have.
AI narration is available in Japanese, English, Chinese, Korean, German, Spanish, and more.
Yes. Videos can be used for training, sales, lectures, and marketing. Paid plans allow watermark-free MP4 downloads.
Learn how to efficiently create presentation videos for academic conferences using AI. Simply upload your slides to produce high-quality narrated presentation videos in 15 minutes. We also cover multi-language features for international conferences.